2026
Carraway Coffee
Launch campaign & community
Social MediaOttawa, ON
Social strategy & monthly content
Northside Studio
A pilates studio with good word of mouth and no pipeline. We rebuilt the strategy around bookings, then produced the content to feed it — one shoot day a month.
- Strategy
- Monthly content
- Paid social
- Category
- Social Media Marketing
- Year
- 2025
- Location
- Vancouver, BC
- 3×
- Bookings from Instagram
- 5 mo
- To hit target
- $4.10
- Cost per booking
What we delivered
The actual
handover.
- 01Audience research and content pillars
- 02Monthly shoot day producing 20 posts + 8 videos
- 03Daily community management
- 04Meta ad campaigns and monthly reporting
The photographs
From the shoot.
5 frames from Northside Studio. Select any one to open it full size.
“Bookings from Instagram tripled in five months. The reporting is plain English, in dollars, and I actually understand what we are paying for.”